Wysdom News

13 Jun

AI in the Consumer Space

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By the CrowdCare Team
Approx. 10-15 min. read


Artificial intelligence is no longer some term thrown around by programmers, engineers, or Hollywood producers. AI is now a major selling point for consumer products, both software and hardware, in how they can automate tasks and make the purchaser’s life that much easier.

As you’ll find, some make good on this promise while others may leave consumers a little disillusioned. Here are a few examples of AI consumer products available today and what they proport to achieve for those looking to incorporate them into their everyday life.


Facebook Messenger Bots

For several years now, Facebook has been advertising the evolution of its Messenger platform from an AI standpoint. What started in early 2015 as simple bot integrations and the M assistant (allowing businesses to maintain a messenger which could – for example – provide users with package tracking information or order an Uber ride from within the chat) evolved a little over a year later into their Bot Platform.

As it stands now, Messenger Bots can perform several tasks for users, like those mentioned above, as well as book flights and travel options, contribute to Spotify and Apple Music playlists, join group conversations to answer questions, and much more. They serve to keep users inside Facebook’s ecosystem while performing tasks they would otherwise have to leave the app or site and spend time to complete. Messenger bots have the capability to perform more arduous AI based tasks, but we have not seen any mass adoption of this yet.

Most Recent Deployment: Facebook Messenger

Further Reading On Facebook Messenger:


Apple Siri

Siri is Apple’s artificial intelligence product built within iOS and later macOS. Described as a digital assistant, Siri was introduced on a grand scale in the fall of 2011, evolving from a standalone app which Apple had purchased from the original creators in 2010. Replacing the iPhone’s previous dictation focused software, Voice Control, Siri let iOS users interact with their phones in a much more natural way.

Though limited to the phone upon the original release and lacking any true AI capabilities, Siri is now an integral software piece of the iPhone, iPad, Apple Watch, and Apple TV – allowing users to control most of their telecommunication and entertainment needs strictly through voice commands and AI-assisted learning of user behaviour. At Apple’s most recent World Wide Developer’s Conference, Siri’s latest integration was introduced in the HomePod, an always-on speaker geared towards music lovers, but with Siri’s capabilities baked in.

Most Recent Deployment: iOS 10, HomePod

Further Reading On Siri:


Google Assistant/Google Home

Google Home
Google Assistant is the latest name for a long parade of bot implementations from Google which capitalises on their strength in internet search, as well as their knowledge of their own users. Initially launched under the name Google Now in the summer of 2012, Google presented users with a screen with information related to their most searched items (local weather, travel times and traffic reports, sports scores, etc) and items their algorithms determined a user mind find interesting based on their browser history (news articles, consumer item reviews, television recaps).

With the launch of their revamped mobile phone offering, the Pixel, and their home speaker Google Home, Google rebranded this effort as Google Assistant and added more AI infused features related to home automation (controlling lighting, creating playlists and controlling music) and letting users interact with both simultaneously while saying “OK, Google,” within the vicinity of their phones or speakers. Those without the Pixel or Home can can still access Google Assistant by itself or within a group chat by installing Google’s little used chat platform, Allo. The assistant can interact with users intelligently and naturally, performing both simple tasks, and larger endeavours which require contextual learning.

Most Recent Deployment: Google Home, Android Nougat

Further Reading on Google Assistant:


Amazon Alexa

Amazon Alexa
Amazon’s Echo, an internet connected speaker released in the fall of 2014, endeared itself to users with the sheer amount of third party connections or plugins available to its users. By casually interacting with Alexa, Amazon’s own AI intelligent personal assistant, users can check the weather, control their Spotify, Apple Music, or Google accounts or play programming from ESPN, NPR, iHeartRadio and more, updates from over 15 international sporting leagues, ask general questions, order Ubers and an array of takeout food, control lighting and heating within their home, and of course purchase items from Amazon.

The implementation was fully AI from the start, and Amazon’s plan to throw everything at Alexa and see what sticks has worked out. The assistant is also available in their Fire products (TV and tablet) and the Echo is currently the top consumer choice and the ubiquitous answer when you ask the average person about an automated digital home assistant. And, there are rumours of a higher tech version with even more integrations, and a screen, debuting in the coming weeks, as well as Lex, and open source version of the software which can be ported to other platforms.

Most Recent Deployment: Amazon Echo

Further Reading on Amazon Alexa:


Microsoft Cortana

Microsoft Cortana
Named after Master Chief’s companion from the popular XBox game series Halo, Cortana is Microsoft’s catch-up answer to its competitors head start in the AI space. Though development had started as early as 2009, Microsoft didn’t announce Cortana’s debut until early 2015, with initial availability for Windows 10, Windows Mobile offerings, Xbox, iOS, Android and as a bot in their Skype services.

Due to Microsoft’s late entry, Cortana skipped the simple bot phase of its predecessors. The assistant’s capabilities mirror those above with the standout being it’s ability to track those you communicate with at certain times and automatically reminding you if you miss one of these informal sessions. While limited in that it currently only uses Microsoft’s Bing for search, Microsoft that Cortana is slated to offer third party integrations later in 2017

Most Recent Deployment: Windows 10

Further Reading on Microsoft Cortana: